About Us

As mothers ourselves, we want to disrupt the overpriced maternity and nursing industry while empowering women to hold on to their unique style. During our pregnancies we realized that there is a need in the market for women to not only purchase affordable, comfortable, and stylish maternity & nursing wear, but the ability to use the same clothing item during pregnancy, nursing and beyond. 

During my pregnancy, I knew that I wanted to purchase maternity and nursing clothes which I can use after the first year of my child’s life. I did not want to spend a fortune on clothing which can only be used for 12 months. I am financially stingy when it comes to spending it on ME, I rather spend money on others (I know some moms will relate)!

So with me being me (financially stingy), I was looking for affordable maternity and nursing clothing but still at good quality. I could not find a store with my budget in SA, so I settled on buying regular oversized clothing or accepting hand-me-downs from family. 

--- Clarise

Comfort, comfort, comfort is crucial when you have more than one child. Being able to nurse your newborn while assisting your toddler is multi-tasking at best (this is why they call us supermoms). My daughter was born during the winter season, and I found it difficult to find maternity and nursing clothing which provided me warmth and flexibility to attend to everything at once. There wasn’t anything available to suit all MY needs.

--Charlene

My style represents my uniqueness and my identity as a woman. During the most exciting time of my life to come, I want the option to enjoy everything motherhood has to offer without losing ME. 

--Willandri